She's been watched by 30 million people making her morning coffee and explaining wrongful termination in the same breath. In this episode of Heels in the Courtroom, Elizabeth McNulty, Sydney Marino, and Mary Simon sit down with Paige Sparks, employment attorney, founder of Sparks Legal, and one of the most recognizable legal creators online to talk about what it actually takes to build a personal brand as a lawyer. Paige gets candid about the accidental path that led her to employment law, the viral video she almost didn't post, and why "going viral" is actually the last thing a content creator should want. For any attorney who's ever wondered whether marketing themselves online is worth the risk, this conversation is proof that showing up consistently, even when it's uncomfortable, can level the playing field against firms with far bigger budgets. Catch part two in two weeks, where Paige dives into handling criticism, internet trolls, and where legal marketing is headed next.
Episode: 1016
From TikTok to Trial: Paige Sparks on Building a Legal Brand That Actually Works Part 1
August 26, 2026
She's been watched by 30 million people making her morning coffee and explaining wrongful termination in the same breath. In this episode of Heels in the Courtroom, Elizabeth McNulty, Sydney Marino, and Mary Simon sit down with Paige Sparks, employment attorney, founder of Sparks Legal, and one of the most recognizable legal creators online to talk about what it actually takes to build a personal brand as a lawyer. Paige gets candid about the accidental path that led her to employment law, the viral video she almost didn't post, and why "going viral" is actually the last thing a content creator should want. For any attorney who's ever wondered whether marketing themselves online is worth the risk, this conversation is proof that showing up consistently, even when it's uncomfortable, can level the playing field against firms with far bigger budgets. Catch part two in two weeks, where Paige dives into handling criticism, internet trolls, and where legal marketing is headed next.
Episode: 1019
The First Woman Judge, Part Two: Ambition, Exhaustion, and the Cost of ‘Playing It Cool’
August 26, 2026
What did it really take for Florence Allen to stay steady while being underestimated, mislabeled, and passed over? Professor and author Tracy Thomas shares the first woman judge’s own advice ...
Episode: 1018
The First Woman Judge, Part One: Rediscovering Florence Allen’s Legacy
August 26, 2026
Long before "first woman" headlines became familiar, Florence Allen was breaking barriers no one had broken before her. She was the first woman on a state Supreme Court. The first ...
Episode: 1017
From TikTok to Trial: Paige Sparks on Building a Legal Brand That Actually Works Part 2
August 26, 2026
She’s an employment attorney, founder of Sparks Legal and one of the most recognizable online legal creators. And, in this episode of Heels in the Courtroom, Paige Sparks goes past ...
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