Heels in the Courtroom logo above a pair of gray high-heel shoes with red bottoms, set on top of a desk in a legal office.

Episode: 1017

From TikTok to Trial: Paige Sparks on Building a Legal Brand That Actually Works Part 2

September 9, 2026

She’s an employment attorney, founder of Sparks Legal and one of the most recognizable online legal creators. And, in this episode of Heels in the Courtroom, Paige Sparks goes past the highlight reel and into what it actually costs to build a public legal brand. Paige gets real about the trolls, the death threats, and the strangers who feel entitled to an opinion on her face and how therapy, boundaries, and a well-placed comeback have helped her stop internalizing any of it. She also pulls back the curtain on the business side of virality: how 85-90% of her clients find her through social media before they ever speak to her, why she partners with a referral network instead of chasing every lead herself, and how a strict daily routine keeps her from drowning in content, casework, and a full-time law practice all at once.

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