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EP 129 – Focus Groups – Part Two

Focus groups are powerful legal tools, but they should be used strategically. John and Erich discuss how and when to do a focus group, suggest ways to use the data for trial and negotiation, and point out pitfalls to avoid.

John G. Simon

Personal Injury, Defective Products, Medical Malpractice, Drug & Medical Device Defects, Business Litigation, Class Action Attorney

John G. Simon’s work as Managing Partner at the firm has resulted in hundreds of millions of dollars for past clients. Well-respected in his field, John’s career includes several published works, frequent community involvement, and the role of adjunct professor at Saint Louis University School of Law

Erich Vieth

Personal Injury, Consumer Law, Class Action Attorney

For more than thirty years, Erich Vieth has worked as a trial and appellate attorney in St. Louis. His experience includes numerous first chair trials before federal and state judges and juries. He has been lead author of many appellate briefs and presented oral arguments to both federal and state appellate courts.